Whitepaper: The value of navigation in retail

A visit to a shopping center is often a hard to navigate adventure. It is not the destination for daily shopping and you don’t visit often enough to be well informed of its layout. Many shopping centers have already installed narrowcasting screens, on which information about the shopping center is being displayed and often a map of the shopping center as well. You can make navigation even more user friendly by connecting the digital screen in the shopping center with the visitor’s smartphone for navigational help along the way. An indoor route planner is shown on the visitor’s smartphone and with clear route instructions he can easily and quickly navigate to the desired shop.


Whitepaper: The value of navigation in retail 


In this whitepaper:


 Narrowcasting and mobile navigation in shopping centers

 Connection of digital screen and smartphone

 Positioning through beacons

 Pushing offers and promotions



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