Indoor positioning for museum visitors

Tate Galleries, a network of four museums in England, wants to enhance their visitors’ museum experience by introducing new digital innovations. One of those innovations is indoor positioning through an interactive map within the native Tate app, with the aim of improving the sense of orientation for the user.

The solution for Tate Galleries

We have developed the solution for Tate Galleries in close collaboration with our partners Q42 (a strategic technology agency) and Fabrique (a strategic design agency). We took care of the indoor technology and Q42 and Fabrique were responsible for the development of the Tate app.

With the Movin SDK, they have been able integrate all the necessary positioning features in the Tate app. We developed an interactive map, completely in the house style of Tate Galleries, for the four different Tate museums: two in London, one in Liverpool and one in St. Yves. The map can easily be rotated or zoomed in and out. Also, the map system is scalable and has a modular design (map, rooms, points of interest and content).

In order to achieve an optimal place recognition, we created a beacon plan, which indicates how many beacons are needed and where they should be placed. During the actual placement of the beacons, we offered support, including performing site surveys to measure the signal strength of all beacons. Users can use the solution without internet connection after they downloaded the map once. Because Tate Galleries has access to Analytics (part of the Movin portal) they have insight into the visitor flows, times and numbers.

The native Tate app

Tate app
Tate app
Tate app
Tate app